SteamDB noticed this, though coupons haven’t dropped in a long while for most users.
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I think I’ve only ever got coupons for random shovelware games, that I would never buy. So removing them is no skin off my back.
Bit sure how long it’s been because it seems to be the same system, but steam also removed the ability to buy unowned gift copies of games. I used to be able to pick up a couple copies on sale and then give them to a friend who I thought might enjoy it later. Now I have to wait to do that during a sale because I must connect it to an account.