What is the problem they’re so pragmatically a part of? And how do you pin both the content creators needing to eat and the reasonable take of that commenter on the poor Marketing executives who care about neither but just want–actually what do they (end goal of marketing, literally, semantically) want, in your eyes while you’re at it? It is their (the marketing execs) side I take it you’re on, since the commenter you replied to is part of the problem and the creators do “an ad is an ad” things?
Challenge; remember capitalism exists in the world as it must as the beginning of your answer (but if you can make it vanish and it all works out by the end of the answer, that’s cool too as lots of us are looking for that one).
How is that other commenter part of the problem, actually part of the problem suspect?
Software has been leveraged to do mass arbitrations against companies that insist on enforcing it, somewhat leveling the playing field in the power imbalance, at no less a cost than courts ultimately for the corps. Tricky enough they’ve found it hard to make language against them too.
So in a sense, it is de-enshitification but it is more likely borne from Steam throwing in the towel against a losing proposition (preventing costly mass-arbitration) than doing so because they want every user to have the maximum legal recourse.
A W is a W though, imo.