![](/static/be9a2c79/assets/icons/icon-96x96.png)
![](https://lemmy.ml/pictrs/image/zXqqvadAXQ.png)
Sounds like they are preparing to “pull an Apple” with more than just pricing there.
Part of the benefit of Apple’s M series is the unified memory model. They’re able to convert that into increased GPU performance because you no longer have to transfer data in and out of VRAM.
But Apple can only pull that off because they control the CPU, GPU, and the OS (specifically the graphics SDK). Writing graphics code in a unified model is quite a bit different from the conventional x86 model.
Intel would need their own equivalent to Metal if they wanted to do a similar move.
I don’t know enough about Vulkan to say if it’s compatible with this kind of approach, but if not then is Intel really up to starting from scratch?
If they got Unreal and Unity on board, I guess that would give them a good chunk of the market right off the bat for new titles, but what about legacy ones?
Steam is so funny.
Buying there instead of pirating is a joy, the ads actually feel like a benefit instead of a punishment, the analytics seem to be aimed at saving me time by highlighting stuff I’ll like instead of gaslighting me into emptying my wallet…
The result is:
I buy lots of games, watch lots of ads — share ads with friends even — go out of my way to give them more analytics data points, and trust their recommendations enough to shell out $2.99 for something on sale after only 10 seconds of research.
Why are other companies not able to follow Steam’s approach?