2024.07.08 While the gaming industry explores the potential of generative AI, Nintendo remains cautious due to concerns over IP rights and the company's predilection for its unique approach to game development.
We haven’t really seen high quality art that uses AI as part of the creative process yet, but this could be similar to the animation studios of the 90s who refused to use computers. They’re all out of business now.
The reality is, generative AI is a really powerful tool, so they will be at a disadvantage going forward if they don’t use it.
The situation is different from the 90s companies not wanting to use computers. Using AI today is a risk of violating copyright. The reason is totally different and is not comparable.
The copyright issue is tangential. You don’t have to train a model using unethically sourced artwork, just like you don’t have to build a structure using slave labor. Nintendo has the resources to legally protect themselves one way or another if they actually wanted to use generative AI.
We haven’t really seen high quality art that uses AI as part of the creative process yet, but this could be similar to the animation studios of the 90s who refused to use computers. They’re all out of business now.
The reality is, generative AI is a really powerful tool, so they will be at a disadvantage going forward if they don’t use it.
The situation is different from the 90s companies not wanting to use computers. Using AI today is a risk of violating copyright. The reason is totally different and is not comparable.
The copyright issue is tangential. You don’t have to train a model using unethically sourced artwork, just like you don’t have to build a structure using slave labor. Nintendo has the resources to legally protect themselves one way or another if they actually wanted to use generative AI.