New documents show how a deceptive PR strategy pioneered in 1950s California first exposed the risk of climate change and then helped the industry deny it.
New documents show how a deceptive PR strategy pioneered in 1950s California first exposed the risk of climate change and then helped the industry deny it.
In a way my initial reaction reading the title was very similar: we know this stuff already. Then I thought of taking a look at the article and realised there were several stuff mentioned I was not aware about, apart from this new memo I mean. I also liked the pictures from the archives and the links to the documents as reference to hat they say, so I thought it was totally worth sharing after all.
Apart from that for me revisiting a topics through the lens of another author/person sometimes helps me find actual answers or perhaps reframe the question: What can we do?
Or perhaps look at it differently, phrased “what could we have done then”, and see if anything is still relevant. Not to fix it, I think we’re far too along now, but we can still take measures to reduce the total impact in the far future and adapt to what’s coming. My first suggestion sounds simplistic but it’s the hardest thing to do for some people - reduce consumption of everything possible. Had we slammed the brakes back then on consumption and growth, it would be a different world and would have bought us more time (I think we still were in trouble even with an optimistic reaction).