• JubilantJaguar@lemmy.world
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    1 day ago

    IIRC a quarter of the Republican ad spending was on that single ad, “The Democrats are for ‘they/them’, Trump is for YOU”. It was that effective.

    I don’t care much who is right morally. America’s culture wars are almost an irrelevance to me as a foreigner. I care because it’s skewing American elections. Trump is about to pull out of the climate accord and it will be partly because of this. That is just a crazy situation. You guys need to turn down the temperature. On the Democrat side that means less moralizing and hectoring because it is very visibly driving the other side crazy. It’s not worth it.