It absolutely will not be plain sailing - I think that the protest is an early warning sign. People that stick to Reddit are going to be bombarded with ads, Premium features, and new programs after Reddit goes public.

I am an Apollo user until the end - I think that after having such a good experience under Christian, I forgot how scummy a big corporation can be. Times are changing - we just saw some similar things with Musk taking over twitter.

I just commented on another similar article! His reasoning for this move contradicts itself! How can he claim that the overwhelming majority of users (97%) use the official Reddit app, but the use of 3rd party apps is destroying their bottom line? That means that that the lost profit from 3% of users are the reason for the API price change?

And… if there are only 4-5 big 3rd party apps (like Apollo, RIF), why force them out of the market? If only 3% of users use them, are they really that big of a deal? Why are the prices so astronomically high?

This is Reddit consolidating their empire. I hope that folks are prepared for future roll-outs of new subscriptions and reasons that Reddit users need to pay.