Yeah, you’re right it’s a different thing to doing it in cities, cooking is important. In my experience, I have lots of vegan rural friends however that’s due to my social circle and isn’t representive. In the uk apparently we are on 4.7% vegan now (1567% increase in 10 years) its become noticeably more over the last few years but probably not to the same level as cities.
To be honest I’m not sure. The increase I have seen has been across all ethnicitys, mostly younger people though.